Insights inform our ideas
Knowledge is the foundation of every effective strategy, so we dig in with smart research. Our team is adept at cutting through the noise to capture what is most meaningful. We provide our clients with timely and valuable insights and information to help them navigate and understand current events, identify developing trends, build trust and achieve business success.
>Content Tag
>Categories
Insights
Tuesday’s midterms shifted the balance of power in Washington, with Democrats winning control of Congress and making deep gains in states across the country. The incoming class also brings a more diverse group of leaders into office at every level, which could put representation back at the center of the conversation in policy debates and in what stakeholders expect from business.
Insights
In a crowded information ecosystem, the question isn’t just what’s true, but whom people believe. Knowing which sources your audiences do or do not trust can help determine how to build advocacy for your story and when to steer clear of messengers that could hurt it. This week, we explore what that means for communicators, plus our go-to sources for tracking trust.
Insights
A string of incidents involving AI systems acting without human direction has shifted the conversation from what the technology can do to what happens when it goes wrong. For companies, that raises a harder question: What level of AI risk is too much?
Insights
Legacy newsrooms are getting smaller, linear TV is losing ground and independent journalists are building direct relationships with audiences that increasingly follow individuals rather than institutions.
Insights
Two employee communications advisors on what’s actually happening inside organizations as AI moves from experimentation to implementation, and why “learn AI or lose your job” may be one of the most damaging messages leaders have sent.
Insights
As everyone soaks up the final days of summer, we’re rounding up each newsletter we’ve published this year. While one could argue that any of them would make excellent beach reading, be sure to check out our Summer Edit, featuring the best books, movies and podcasts of the moment.
Insights
AI is getting smarter, more capable and harder to measure. According to Stanford’s 2026 AI Index, frontier models, the most advanced AI systems currently available, gained 30 percentage points in a single year on Humanity’s Last Exam, a test of expert-level knowledge developed by the Center for AI Safety and Scale AI to measure the limits of the most advanced AI systems.
Insights
Cyclosporiasis isn't easy to remember. Its symptoms, unfortunately, are. This latest outbreak of foodborne illness has triggered widespread fear and confusion.
Insights
The old playbook is dead. For decades, multinational companies operated in a world largely defined by open trade, global integration, and a belief that economic interests would ultimately outweigh political divisions. Today, that assumption is rapidly eroding.
Insights
Each year, we ask the sharpest people in our orbit what's on their nightstands, in their earbuds, and queued up on their TVs. The responses never fail to impress and inspire us (this year: UFO docs, next to 19th century grief politics, next to Hannah Berner). We hope this summer roundup does the same for you.