Insights inform our ideas
Knowledge is the foundation of every effective strategy, so we dig in with smart research. Our team is adept at cutting through the noise to capture what is most meaningful. We provide our clients with timely and valuable insights and information to help them navigate and understand current events, identify developing trends, build trust and achieve business success.
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Insights
Legacy newsrooms are getting smaller, linear TV is losing ground and independent journalists are building direct relationships with audiences that increasingly follow individuals rather than institutions.
Insights
Two employee communications advisors on what’s actually happening inside organizations as AI moves from experimentation to implementation, and why “learn AI or lose your job” may be one of the most damaging messages leaders have sent.
Insights
As everyone soaks up the final days of summer, we’re rounding up each newsletter we’ve published this year. While one could argue that any of them would make excellent beach reading, be sure to check out our Summer Edit, featuring the best books, movies and podcasts of the moment.
Insights
AI is getting smarter, more capable and harder to measure. According to Stanford’s 2026 AI Index, frontier models, the most advanced AI systems currently available, gained 30 percentage points in a single year on Humanity’s Last Exam, a test of expert-level knowledge developed by the Center for AI Safety and Scale AI to measure the limits of the most advanced AI systems.
Insights
Cyclosporiasis isn't easy to remember. Its symptoms, unfortunately, are. This latest outbreak of foodborne illness has triggered widespread fear and confusion.
Insights
The old playbook is dead. For decades, multinational companies operated in a world largely defined by open trade, global integration, and a belief that economic interests would ultimately outweigh political divisions. Today, that assumption is rapidly eroding.
Insights
Each year, we ask the sharpest people in our orbit what's on their nightstands, in their earbuds, and queued up on their TVs. The responses never fail to impress and inspire us (this year: UFO docs, next to 19th century grief politics, next to Hannah Berner). We hope this summer roundup does the same for you.
Insights
Corporate reputation is facing a stress test. New data from RepTrak show declining reputation scores across sectors and a growing reluctance among stakeholders to trust, support and advocate for organizations.
Insights
The "AI jobs apocalypse" went from think-piece to mainstream cultural moment in seven days. The Pope, two of the most-watched CEOs in finance, the founder of the company that started the AI race and two flagship business magazines — and many others — are now in open argument about whether millions of jobs are about to vanish.
Insights
For years, communications success meant earning media coverage. Now, as more people turn to AI instead of traditional search for answers, it means earning citations. What your organization publishes determines whether you're part of the answer or left out of the conversation.