Case Study

Glassdoor elevates pay equality + transparency with Hillary Clinton, Megan Rapinoe

When a series of high-profile revelations–including the U.S. women’s soccer team filing suit against the U.S. Soccer Federation for pay discrimination, and the first woman becoming a U.S. presidential nominee for a major political party–reignited debate over gender pay equity, Glassdoor seized the opportunity to elevate the conversation to include pay transparency by hosting an Equal Pay Day roundtable discussion in New York City featuring top political, sports and business leaders.


> Make pay transparency part of national dialogue.
Bring national attention to elevate pay transparency as a solution to close the gender pay gap.


> Convene leaders and use fresh data to invite a compelling, resonant conversation.
Glassdoor hosted a group of dynamic leaders from across political, business and cultural spectrums for an open and honest roundtable discussion about the reality of the gender pay gap, and what we can do to close it. At the same time, Glassdoor Economic Research released new research that showed the gender pay gap was real and significant.


> Host a roundtable on Equal Pay Day.
Award-winning journalist Diane Brady moderated a panel of leaders including Hillary Clinton, Democratic presidential nominee, former U.S. Secretary of State, former U.S. senator, former first lady; Robert Hohman, co-founder and CEO, Glassdoor; Megan Rapinoe, World Cup Champion & Olympic Gold Medalist; Lori Nishiura Mackenzie, executive director, Stanford’s Clayman Institute of Gender Research; Dan Henkle, president, Gap Foundation; and Tracy Sturdivant, co-founder and co-executive director of Make It Work.
Glassdoor roundtable panel, featuring Hillary Clinton.
Hillary Clinton at the Glassdoor Pay Equality roundtable.


> Glassdoor elevated the national conversation on the gender pay gap and pay transparency.

“We’re here to talk about this pay gap that costs women and their families so much money each year. It’s important to make the point that the failure to ensure equal pay for women also impacts families and the broader economy. So Glassdoor is focusing on an issue that has really almost universal repercussions.” -Hillary Clinton

Glassdoor’s Roundtable on Pay Equality was broadcast live on MSNBC, Yahoo Finance and The New York Times. The event generated 840+ media placements including AP, Reuters, Wall Street Journal, Bloomberg, HuffPo, USAToday, Fortune, Forbes, NBC, ABC, CBS, Fox News, Vogue and Cosmopolitan. A live audience engaged in the conversation on Twitter during the live-streamed event with the hashtag #ShareYourPay used 5,000 times and trending in New York and Washington, D.C.