Case Study

Glassdoor Economic Research breaks down BLS jobs report

In a job market and economic landscape marked by uncertainty, people look for clarity. Glassdoor’s Economic Research team provides expert insight on monthly Bureau of Labor and Statistics (BLS) jobs reports, breaking down complex data into helpful, timely perspectives people can use.

Assignment

> Elevate Glassdoor's industry-leading job market insights.
Drive greater awareness and visibility for Glassdoor as a leading source for workplace and labor market insights.

Strategy

> Share timely perspectives people can use.
Position Glassdoor economists as a go-to source for information and insights on the labor market. Utilize compelling data and smart, original commentary surrounding each BLS jobs report to secure national media interviews for their lead economist.

Program

> Introduce leading journalists to the Glassdoor Economic Research Team.
Each month, a Glassdoor economist writes predictions and reactions to the BLS jobs report, the foremost barometer on the U.S. jobs market. In advance of and immediately following the report announcement, the Glassdoor communications team shares these insights with selected media and sets up interviews with its economists.
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Results

> Top-tier media seek Glassdoor's job market analysis.
Glassdoor’s Economic Research team is requested by more than 15 leading journalists and media outlets each month, including national broadcast media. Their commentary has appeared in more than 200 articles over the last year. Glassdoor’s analysis of the BLS jobs report appears regularly in The Wall Street Journal, Associated Press, INSIDER, CNBC, Bloomberg and a standing broadcast segment on CBS Moneywatch. The team has also appeared on ABC World News Tonight, NBC News Now with Tom Llamas, CNBC Worldwide Exchange, Bloomberg Quicktake, Yahoo Finance Live and Cavuto Coast to Coast.