Crisis Frame
Strategic Communications for High-Stakes Moments
In today’s volatile environment, a single misstep can jeopardize not only an organization’s reputation—but its license to operate. Regulatory scrutiny, public backlash, employee unrest, and customer response can escalate quickly. Crisis Frame is a strategic communications program built to help organizations lead through disruption with clarity, speed, and control.
Grounded in strategic insight and real-world experience, Crisis Frame equips leadership teams with the tools, frameworks, and counsel needed to protect reputation, preserve stakeholder trust, and maintain business continuity.
Crisis Frame
Strategic Communications for High-Stakes Moments
In today’s volatile environment, a single misstep can jeopardize not only an organization’s reputation—but its license to operate. Regulatory scrutiny, public backlash, employee unrest, and customer response can escalate quickly. Crisis Frame is a strategic communications program built to help organizations lead through disruption with clarity, speed, and control.
Grounded in strategic insight and real-world experience, Crisis Frame equips leadership teams with the tools, frameworks, and counsel needed to protect reputation, preserve stakeholder trust, and maintain business continuity.
What We Offer
Vulnerability Tracking
Identify reputational and operational risks before they escalate. Our diagnostics, scenario planning, and ongoing issue tracking provide early warning of emerging threats.
Crisis Trainings + Simulations
Build readiness through immersive, high-pressure simulations and hands-on workshops that strengthen decision-making and response capabilities.
Executive Leadership + Strategic Guidance
Senior-level counselors provide high-touch advisory support to boards, leadership teams, and key decision-makers throughout the crisis lifecycle.
Media Management
Shape narratives, manage inquiries, and maintain control of messaging across traditional and digital platforms.
Incident Response
Access 24/7 support from experienced crisis counselors for real-time guidance and stakeholder engagement during critical moments.
Spokesperson Training
Prepare executives and subject matter experts to deliver clear, confident, and credible messaging across all channels.
Areas of Expertise
Global Relations – Navigating international media and geopolitical sensitivities. Executive Engagement – Coaching leaders to communicate with authority and empathy. Consumer Communications – Managing brand reputation in fast-paced, consumer-facing environments. Cybersecurity – Managing cybersecurity incidents with clear, effective communications that build trust and minimize reputational damage. Litigation – Aligning communications with legal strategy to mitigate reputational impact.
Why Crisis Frame?
Crisis Frame is built on a proprietary insights framework that analyzes four key dimensions to guide strategy:
Society – Cultural, policy, and social influences shaping the external environment. Business – Market forces, financial pressures, and economic dynamics. Sector – Competitive landscape, key players, and opposing voices. Company – Brand positioning, leadership visibility, and stakeholder sentiment.
By connecting these insights, Crisis Frame ensures communications are not only responsive—but resilient, relevant, and reputation-protecting.
What Crisis Frame Achieves
A smart crisis communications strategy doesn’t just manage headlines—it shapes outcomes. Crisis Frame enables organizations to:
Shape Strategic Response Influence Stakeholder Perception Protect Reputation Mitigate Risk Build Trust Accelerate Recovery
Whether preparing for the unexpected or responding in the moment, Crisis Frame helps organizations lead with purpose and protect what matters most.
Services
Incident Response: This engagement is designed for organizations facing an active crisis that demands immediate, expert intervention. Our team mobilizes rapidly to provide real-time counsel, manage media and stakeholder communications, and guide leadership through high-pressure decision-making. We work side-by-side with clients to contain reputational risk, maintain message discipline, and restore trust as the situation unfolds. Project Support: Project Support engagements are tailored for specific deliverables or defined periods, such as developing a crisis communications plan, conducting tabletop exercises, or preparing for a known risk scenario. Clients benefit from focused expertise and actionable deliverables, with the flexibility to extend support as new needs arise. These engagements are ideal for organizations seeking to strengthen preparedness or address targeted vulnerabilities without a long-term commitment. Retainer: Retainer relationships offer ongoing, proactive partnership—providing clients with continuous access to senior advisors, strategic insights, and rapid response capabilities. We monitor the evolving risk landscape, deliver regular updates and recommendations, and remain on-call for any emerging incidents. This model ensures clients are always prepared, supported, and able to respond with confidence, no matter what challenges arise.
Crisis Frame Sectors
Strategic Communications for Regulated, High-Stakes Environments
In the healthcare sector, reputation is inseparable from the license to operate. Whether facing scrutiny of clinical data, responding to regulatory action, or addressing product safety issues, how an organization communicates can determine whether it preserves or loses trust. Crisis Frame is a purpose-built program for healthcare and life sciences organizations. Grounded in deep sector insight and real-world experience, it helps leadership teams lead through disruption with precision, empathy, and strategic clarity—protecting credibility, maintaining compliance, and sustaining stakeholder confidence across highly regulated, emotionally charged environments.
Common Crisis Scenarios in Healthcare
- Product recalls or adverse event disclosures
- Regulatory or legal actions (FDA, EMA, DOJ, etc.)
- Clinical trial data integrity or transparency issues
- Litigation or whistleblower allegations
- Executive or board-level governance controversies
- Misinformation or activist pressure campaigns
- Supply chain disruptions or manufacturing failures
Why It Matters
In healthcare, trust is earned—and easily lost. A smart crisis communications strategy doesn’t just manage headlines. It safeguards scientific integrity, reinforces ethical leadership, and preserves the ability to deliver on what matters most: supporting providers, serving patients and consumers, and advancing health outcomes.
Safeguarding Experience-First Brands in an Era of Real-Time Reactions
In the travel and hospitality sectors, guest perception is paramount. A single incident—whether a service lapse, guest complaint, safety concern, or operational breakdown—can cascade across social media, review platforms, and global news outlets within moments.
Crisis Frame is a strategic communications program purpose-built for travel and hospitality brands of all sizes. It empowers teams to respond to disruption with speed, empathy, and brand-aligned clarity—preserving what matters most: guest trust, brand reputation, and the ability to deliver seamless, memorable experiences.
Common Crisis Scenarios in Travel & Hospitality
- Guest safety incidents (e.g., accidents, health emergencies)
- Viral complaints or influencer backlash
- Travel cancellations, overbookings, or long delays
- Hotel or resort service failures
- Labor strikes or staff misconduct
- Environmental or sustainability controversies
- Data breaches affecting guest privacy
- Negative reviews or investigative media coverage
Why It Matters
In travel and hospitality, loyalty is earned through trust, emotion, and experience. A well-prepared crisis communications strategy doesn’t just mitigate risk—it protects the brand promise and ensures the journey continues with confidence.
Protecting Customer Trust and Operational Continuity in a Real-Time Marketplace
Retailers and restaurant groups operate in environments where customer experience, brand reputation, and operational agility are constantly under pressure. From service disruptions and safety incidents to social media backlash and labor disputes, the speed and visibility of crises demand a disciplined, strategic response.
Crisis Frame is a communications program designed to help retail and hospitality brands respond to disruption with clarity, speed, and brand-aligned messaging. We help protect what matters most: customer trust, brand equity, and the ability to serve communities without interruption.
Common Crisis Scenarios in Retail & Restaurants
- Food safety incidents or product recalls
- Negative customer experiences going viral
- Labor disputes or employee misconduct
- Supply chain disruptions or inventory failures
- Executive or influencer controversies
- Sustainability or sourcing challenges
- Data breaches or loyalty program issues
Why It Matters
In retail and restaurants, reputation is built one experience at a time. A smart crisis communications strategy doesn’t just contain risk—it protects the promise behind the brand and ensures business continuity.
Strategic Communications for Fast-Moving, High-Impact Environments
In the tech industry, innovation moves fast—and so do reputational risks. From data breaches and platform outages to regulatory scrutiny and leadership controversies, technology companies operate under intense public, investor, and media attention.
Crisis Frame is a strategic communications program designed to help tech companies navigate disruption with clarity, speed, and credibility. We help protect what matters most: trust, brand equity, and the license to innovate.
Common Crisis Scenarios in Tech
- Data breaches or cybersecurity incidents
- Platform outages or service disruptions
- Regulatory investigations (e.g., antitrust, privacy, AI ethics)
- Executive misconduct or leadership transitions
- Misinformation or coordinated disinformation campaigns
- Product failures or safety concerns
- Employee activism or internal culture issues
Why It Matters
In tech, trust is built on transparency, speed, and accountability. A smart crisis communications strategy doesn’t just contain risk—it protects innovation, reinforces leadership, and ensures long-term resilience.
Strategic Communications for Mission-Driven, Globally Scrutinized Work
International development organizations operate in complex, high-stakes environments—often under the scrutiny of donors, governments, media, and the communities they serve. From programmatic failures and partner misconduct to geopolitical tensions and reputational attacks, the risks are real and the consequences far-reaching.
Crisis Frame is a strategic communications program designed to help development organizations respond to disruption with clarity, cultural sensitivity, and stakeholder alignment. We help protect what matters most: mission credibility, operational continuity, and the trust of global partners.
Common Crisis Scenarios in International Development
- Allegations of misconduct or abuse in field operations
- Program delivery failures or unmet impact targets
- Political or regulatory pressure in host countries
- Donor scrutiny or funding withdrawal
- Security incidents involving staff or beneficiaries
- Reputational attacks from advocacy groups or media
- Misinformation or disinformation campaigns
Why It Matters
In international development, trust is the foundation of impact. A smart crisis communications strategy doesn’t just manage risk—it protects mission integrity, sustains partnerships, and ensures the ability to serve communities around the world.
Don’t wait. Get started.
Our Crisis Frame engagement is customized to your organization with several payment options available based on your specific needs.
We believe creativity elevates ideas.
Global Gateway STUDIO is an extension of our core services to broaden and deepen the level of audience experience, dialogue and connectivity.
The wealth of information at our fingertips leads to a scarcity of something else: attention. We bring creativity to strategic communications so that our clients can capture the attention of their audiences to generate awareness, understanding, buy-in and advocacy.
Concept Design
Design impacts the perception of an entire brand and audience experience—and good design delivers deeper meaning. We work closely with our clients to understand their audiences and stakeholders in order to design concepts and content that makes an impact.
> Design concepts> Content strategies + plans
Events + Convenings
We design convenings, large and small group conferences and salons that can bring audiences and influencers together for relationship building and understanding.
> International business events + conferences> Roundtables> Town Halls + Virtual Town Halls> Salon Dinners> Influencer + Ambassador Breakfasts
Content Production
We design and develop print and online content.
> Books> Magazines + journals> Advertorials> Brochures> Websites> Email newsletters
Digital + Social Media
We design and produce high quality, engaging digital and social media programs and content for use across channels. We also offer Digital Ambassador Training to help people learn to connect with audiences online.
> Editorial> Graphics + infographics> Video> Email newsletters
Podcast Design
We design and produce podcasts and podcast series.
> Thought leadership> Social impact + issues> Employee podcasts
Video + Visual Storytelling
We design and produce videos for use across channels, at live events, for television, social media, internal and external websites.
> Documentary storytelling> Events> Explainer videos> Highlight reels> Social media campaigns
Workshops
We design and guide in-person and virtual team workshops that enable organizations and thought leaders to learn, educate, advocate and design through experience + creative and critical thinking.
> Concept design> Media training> Digital Ambassador training> Brainstorming + ideation> Strategic communications planning> Message frames> Bespoke workshops