Case Study
Global healthcare company evolves strategy to advance inclusion with measurable impact + outcomes
A global healthcare company refreshed its global inclusion strategy to ensure its relevance and impact on issues confronting our society today.
Assignment
> Foster a culture of inclusion among employees.
Create an evolved inclusion narrative and strategy to inspire and engage employees globally.
Strategy
> Shape an employee-centric inclusion campaign to inspire daily actions to collectively shape culture.
Analyze employee listening data to understand perceptions and engagement. Shape a global, employee-facing campaign to promote different actions employees can take to foster inclusion, leaning in on company values. Activate at key inclusion milestones throughout the year.
Program
> Amplify inclusion call to action across channels.
At launch, build momentum from the top down through a global inclusion strategy roadshow. Position the Chief Inclusion Officer to speak regularly with employees via Global Town Halls and roundtables with employee affinity groups. Amplify inclusion impact and celebrate employees leading the way through creative storytelling. Underscore drivers of inclusion and different ways to get involved, including a focus on practicing empathy, mentorship, wellbeing, and collaboration. Collaborate with employee affinity groups to maximize impact.
