Case Study

Global healthcare company evolves strategy to advance inclusion with measurable impact + outcomes

A global healthcare company refreshed its global inclusion strategy to ensure its relevance and impact on issues confronting our society today.

Assignment

> Foster a culture of inclusion among employees.
  • Create an evolved inclusion narrative and strategy to inspire and engage employees globally.

Strategy

> Shape an employee-centric inclusion campaign to inspire daily actions to collectively shape culture.
  • Analyze employee listening data to understand perceptions and engagement.
  • Shape a global, employee-facing campaign to promote different actions employees can take to foster inclusion, leaning in on company values.
  • Activate at key inclusion milestones throughout the year.

Program

> Amplify inclusion call to action across channels.
  • At launch, build momentum from the top down through a global inclusion strategy roadshow.
  • Position the Chief Inclusion Officer to speak regularly with employees via Global Town Halls and roundtables with employee affinity groups.
  • Amplify inclusion impact and celebrate employees leading the way through creative storytelling.
  • Underscore drivers of inclusion and different ways to get involved, including a focus on practicing empathy, mentorship, wellbeing, and collaboration.
  • Collaborate with employee affinity groups to maximize impact.
Person in art gallery, facing a glitter rainbow mural.

Results

> An increased sense of ownership and execution of the inclusion strategy.
  • Fostered a more inclusive workplace, as measured by annual employee sentiment survey
  • Increased year-over-year engagement in inclusion activities
  • Deepened company reputation as an inclusive and innovative company.