Case Study

APEC CEO Summit: Forging Asia-Pacific Collaboration

Where global commerce converges with diplomacy, the APEC CEO Summit unites over 1,000 business titans, world leaders, and visionaries to spark economic opportunity and sustainable growth across the Asia-Pacific. For over 15 years, our integrated communications strategy has elevated this premier forum, amplifying its influence from Papua New Guinea to Peru.

Assignment

> Establish the APEC CEO Summit as the Asia-Pacific’s definitive platform for business-government dialogue.
Drive global visibility and momentum around critical conversations, fostering public-private collaboration to address economic, political, health, and social challenges with fair, inclusive, and sustainable solutions.

Strategy

> Expand delegate participation and engage diverse audiences, partners, and communities.
Connect business leaders, government officials, and sponsors with top-tier media to ignite dialogue on urgent regional and global opportunities, ensuring the Summit’s resonance far beyond its stages.

Program

> Amplify global visibility and awareness for the APEC CEO Summit.
Since 2011, we’ve orchestrated a multi-channel media campaign, securing high-caliber speakers like U.S. Presidents Biden, Obama, and Trump, and CEOs from Google, TikTok, JPMorgan, Microsoft, and OpenAI. We’ve partnered with global media giants—BBC, Bloomberg, CNBC, CNN, Financial Times, The New York Times, and The Wall Street Journal—to deliver widespread coverage. We’ve coordinated celebrity appearances, produced dynamic editorial and social media content, driven earned media coverage, and led thought leadership initiatives that captivate global audiences.

Results

> Deliver measurable impact through surround-sound coverage with broadcast, print, and digital channels.
Year after year, our partnership has driven oversubscribed delegate registration, securing $3 million annually in in-kind advertising. We’ve facilitated hundreds of media articles, broadcasts, and social media engagements, featuring moderators like Bloomberg’s Emily Chang and Fortune’s Diane Brady, and panels with world leaders. By shaping onstage dialogues with prominent media personalities from CGTN, BBC, and beyond, we’ve cemented the Summit’s reputation as the Asia-Pacific’s premier convener of business-government collaboration.