Insights inform our ideas
Knowledge is the foundation of every effective strategy, so we dig in with smart research. Our team is adept at cutting through the noise to capture what is most meaningful. We provide our clients with timely and valuable insights and information to help them navigate and understand current events, identify developing trends, build trust and achieve business success.
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Insights
We asked our team and friends of the firm to tell us what’s capturing their attention this summer — and because the news cycle is relentless, we also sought out TV and movie recommendations for those in need of a good distraction.
Insights
Executives are creating consistent, expert, human content that resonates long after the scroll. In today’s newsletter, we explore why LinkedIn is more essential than ever and how to lean into the latest trends to reach your most important audiences.
Insights
Executives are creating consistent, expert, human content that resonates long after the scroll. In today’s newsletter, we explore why LinkedIn is more essential than ever and how to lean into the latest trends to reach your most important audiences.
Insights
Executives are creating consistent, expert, human content that resonates long after the scroll. In today’s newsletter, we explore why LinkedIn is more essential than ever and how to lean into the latest trends to reach your most important audiences.
Insights
In today’s newsletter: Generative engine optimization (GEO) takes center stage, Events on our radar, Media moves + news, including a list of those impacted by Business Insider layoffs.
Insights
May is Mental Health Awareness Month — a time to recognize the growing conversation around mental health, especially in the workplace. While awareness is increasing, there’s still significant progress to be made in reducing stigma and improving support. Meanwhile, the healthcare landscape is at a crossroads. Rapid advancements in AI, combined with a "Make America Healthy Again"-driven political agenda, are unfolding against a backdrop of rising misinformation and declining trust in institutions worldwide. In this week’s newsletter, we explore what these shifts mean for strategic communicators navigating this complex and evolving environment.
Insights
Whether currently invested in the region or not, the Gulf’s transformation and its growing global impact is one all of us should be learning more about. As President Trump kicks off his Gulf tour today where he has told advisors he wants to sign deals worth more than $1 trillion, we take a deeper look at the region.
Insights
Beyond their U.S. investments, Gulf states are reshaping global finance, attracting top financial institutions with favorable tax codes and regulations, simple setup processes, and immense pools of capital.
Insights
In today’s newsletter, we explore how companies and leaders are talking about the role of AI in the workplace – and how strategic communicators can ensure we keep humans front and center during this period of business transformation and transition.
Insights
We first covered President Trump’s tariff plans in early February, when he announced 25% tariffs on Canada and Mexico and 10% on China, linking them to border security and concerns about fentanyl trafficking. Fast forward two months: On April 2, dubbed Liberation Day, Trump announced sweeping tariffs on 185 countries and territories. The S&P 500 dropped nearly 5% on April 3, its worst day since June 2020. As The Economist editor-in-chief Zanny Minton Beddoes described it, we’re now witnessing “an all-consuming – and terrifying – reality TV spectacle: the Trump Tariff Show.”