Case Study
Establishing Authority as the Work-Life Expert
Glassdoor, a leading platform for workplace insights, sought to strengthen its reputation as the go-to authority on work-life trends. By leveraging proprietary data and strategic media outreach, our integrated communications campaign elevated Glassdoor’s brand and its economists’ expertise, cutting through a crowded political landscape to deliver impactful results.
Assignment
> Break through the noise in a crowded political landscape to elevate the profile of Glassdoor and its economists, all without relying on government data.
Drive global visibility and credibility by showcasing Glassdoor’s unique, independent data insights, fostering trust among media, employers, and job seekers while positioning its economists as thought leaders in workplace trends.
Strategy
> Expand media engagement and align outreach with real-time news cycles.
Connect Glassdoor’s GECI data with journalists to spark conversations on workplace dynamics, ensuring relevance and independence from government sources. Build relationships with top-tier media to amplify thought leadership and establish Glassdoor as the go-to source for workplace insights.
Program
> Amplify Glassdoor’s visibility and authority through a multi-channel campaign.
Since the campaign’s inception, we’ve executed a dynamic strategy, including:
Enhanced media outreach: Expanded efforts to engage reporters during volatile news cycles, capitalizing on timely opportunities to increase visibility. GECI-driven insights: Leveraged GECI data to address media inquiries tied to the political environment, ensuring relevance and accuracy in workplace trend discussions. Tailored pitches: Developed unique, concise pitches customized for reporters to capture their interest and secure high-impact coverage.
